Naot

Naot

Naot is an international success story! When the members of Kibbutz Mordechai founded the kibbutz shoe factory in 1942 as a one room workshop, no one imagined that in fifty years’ time, their shoes would be worn all over the world.  The small shoe factory that made simple work shoes and sandals has become an international business and now hundreds of people all around the world are employed through Naot.
And it’s all about the unique anatomical footbed…
it is a “negative” print of the foot, just like the footprint we leave when walking in the sand.  It is flexible, soft, shock absorbant, supports the heel and alleviates fatigue and pain.  The footbeds are made of natural cork and latex, and are covered in pampering suede.  With wear, this unique footbed molds to the bottom of your foot, giving it a custom feel, and ultimate barefoot comfort.  The uppers are made of fine quality Italian leathers!